Analysis & Optimization

The focus of our work is the data-based and algorithm-controlled optimization of offline campaigns. In doing so, we consider the entire customer journey and allocate the budget of all marketing channels accordingly.

Thanks to our tracking technology attributy™, which uses a variety of factors to influence the advertising impact for forecasting accuracy, we can – taking into account all online channels and the customer life time value – optimally control and optimize offline campaigns. This enables us to continuously analyze and identify KPIs that fit the strategy.

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