How to Advertise Thoughtfully on Mother’s Day

Mother’s Day, an internationally recognized occasion to honor the mothers in our lives, is also one of the most commercialized holidays in the world. Last year alone, US consumers spent $26.7 billion on Mother’s Day gifts, an increase of nearly $2 billion from the year prior. According to the National Retail Federation’s (NRF) annual survey, […]

Podcasting: The Next Great Advertising Frontier

It’s no secret podcasting is a booming medium. Nowadays, everyone has that friend who’s decided they definitely want to start a podcast or another whose conversational topics are sourced exclusively from podcast episodes, oftentimes starting with, “I was listening to a podcast the other day…” The numbers bear out: research from eMarketer suggests 106 million Americans– nearly ⅓ of […]

The Unique Advantages of Radio Advertising

Radio is a timeless medium used across the world, generations, and demographic lines. Regardless of gender, age, or education level people love radio–but this fact is often overlooked by marketers. The advantages of radio advertising are that they can achieve high penetration in key target groups and significantly increase brand awareness and trust. Marketers are […]

The Power of TV Advertising

The power of TV advertising is that it can cut through the noise. The pandemic has not slowed down the proliferation of advertising. Estimates show that people are exposed to somewhere between 4,000 and 10,000 advertisements a day. That is up from 5,000 a day in 2007, and a far cry from the 500 to […]

Marketing Strategies for the Second Lockdown

After a record daily high infection and death rate–16,774 new infections and 89 deaths in a 24-hour period–Europe is facing a second lockdown as Chancellor Merkel urges people to come together to slow the spread of the virus. According to CNBC, Germany has registered a total of 356,387 cases and 9,767 deaths. This will no […]

COVID-19 is Changing This Year’s Black Friday

Black Friday is one of the most important days of shopping worldwide. Started in the US as far back as 1961, it has grown to include Cyber Monday and offers discounts of up to 70% from stores and online retailers. This year, Black Friday will take place on November 27–but how will it look in […]

Small Change with a BIG Impact: IDFA Opt-in Effects

What is IDFA? IDFA is short for “Identity for Advertisers”, an option for Apple for user tracking/targeting on mobile devices. It limits ad tracking settings on Apple’s mobile operating system that prevents marketers from seeing and tracking customers or users by their device-specific Identifier for Advertising.  It was launched in September of 2012 with the […]

Time to Go Offline: How to Attract New Customers

2020 has been a challenging year for big and small companies, COVID-19 arrived in our lives with complete and partial lockdowns, social distancing and preventive measures have a significant effect on the customer’s consumption. All of these “ new ways of living”  are forcing companies all over the world to create new strategies of communication […]

How to Create Successful TV Campaigns

Successful TV campaigns can heavily impact brand image and long-term growth success. But it’s not always easy to unterstand how companies achieve excellent results in their TV advertising. Indeed there are only some small things companies are supposed to consider to have a success with their TV advertising. It’s definitely out of the question and […]

Print Advertising: Proven Impacts to Drive Results

There is no doubt that print advertising has many advantages. ZMG Zeitungsmarktforschung Gesellschaft, for example, found out in its study that “no other advertising medium is used as attentively as the newspaper”. The advertising effect of marketing measures in print media can be correspondingly high. It is therefore generally worthwhile for you as an advertiser […]

Secure Yourself a FREE TV Commercial!

Looking to optimize your existing marketing budget or test the impact of a data-driven TV campaign? Act now for chance to win a FREE TV Commercial to spread brand awareness and gain new leads! Think it can’t get any better than that? Well, then you clearly haven’t heard about our new campaign! Book perfect airings […]

Why Marketing Attribution Is Important

Every marketer should know which channels performs best to advertise in consumer conversions. But there are so many online portals that it is becoming more and more difficult to measure the customer journey. Marketers should find the best approach to marketing attribution to track and measure the customer journey to better understand the route to […]

Grow Your Brand With Strong TV Marketing Strategies

Your business growth depends on your goals you want to achieve. Nowadays companies want to build trustful customer relationship what is doubtless a very important thing in den digital age. But they don’t phrase specific goals such as the growth of revenue and sales. Their activities on social media won’t bring growing revenue, if companies […]

Why You Need to Incorporate TV Attribution Now

To exceed in marketing nowadays, companies need constant, up-to-date information and audience insights about their core demographic. It’s especially important to have an overview of and be able to track the customer journey in order to target and retarget consumers throughout the entire purchase funnel. One example of doing this would be through TV Attribution, […]

Direct Response Marketing: How to Achieve Business Growth

Direct Response Marketing and Brand Advertising are not the same thing. Because the most companies are aware about brand advertising and don’t know about the benefits of direct response. Key guidelines and advertising tactics for direct response marketing include: Your spot must generate response Your DRTV Ad must be able to attract your audience’s attention […]

4 Ways How to Achieve High ROI With TV Advertising

When assessing the return on investment [ROI] of TV advertising, it’s important to measure it holistically. You can’t see any interaction effects measuring different marketing channels separately. For any marketer, it’s necessary to follow and track the entire customer journey to generate insights on consumer conversion per marketing channel. Is website traffic and increased product […]

DRTV Advertising: How and Why It’s Effective

Do you own or work at a small to medium-sized enterprise looking to test new marketing channels? Would you like to build brand trust and increase revenue without spending an excessive amount on advertising? DRTV advertising is a great solution for you! DRTV (Direct Response Television) offers a plethora of benefits for marketers. See below […]

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