It’s no secret podcasting is a booming medium. Nowadays, everyone has that friend who’s decided they definitely want to start a podcast or another whose conversational topics are sourced exclusively from podcast episodes, oftentimes starting with, “I was listening to a podcast the other day…” The numbers bear out: research from eMarketer suggests 106 million Americans– nearly ⅓ of […]

Global figures continue to highlight how the power of TV advertising remains resilient. Advertisements are everywhere nowadays, where the average person is exposed to around 5,000 a day.  There is no other format more engaging and capable of providing a near full-immersion experience for consumers than video commercials. Thanks to the combination of visuals, sound, […]

COVID-19 Second Lockdown  Europe is locking down for the second time. German health officials reported last Thursday of a record daily.high of 16,774 infections and 89 associated deaths within a 24-hour period. Germany’s lock down measures include closure of restaurants, bars, gyms and theaters. Chancellor Angela Merkel urged people to come together as they did […]

Black Friday is one of the most important shopping days worldwide. Started in the US, the event grows in popularity year over year until now. In 2020, Black Friday takes place on November 27th. During the day, you can find many offers on products from different brands.  Sales will be taking place both in stores […]

What is IDFA? IDFA short for “Identity for Advertisers”  an option for Apple for user tracking/targeting on mobile devices. It limits ad tracking settings on Apple’s mobile operating system that prevents marketers from seeing and tracking customers or users by their device-specific Identifier for Advertising.  It was launched in September of 2012 with the release […]

This year 2020 has been a different year, a more challenging one for big and small companies, COVID-19 arrived in our lives with complete and partial lockdowns, social distancing and preventive measures have a significant effect on the customer’s consumption. All of these “ new ways of living”  are forcing companies all over the world […]

A good TV campaign can have a huge positive impact on image and revenue of every company. But it’s not always easy to unterstand how companies achieve excellent results in their TV advertising. Indeed there are only some small things companies are supposed to consider to have a success with their TV advertising. It’s definetely […]

There is definitely no doubt that print advertising has many advantages. ZMG Zeitungsmarktforschung Gesellschaft, for example, found out in its study that “no other advertising medium is used as attentively as the newspaper”. The advertising effect of marketing measures in print media can be correspondingly high. It is therefore generally worthwhile for you as an […]

Optimize your existing Marketing budget! Or, you can try data driven TV campaigns as an autonomous new customer acquisition marketing channel. You could potentially gain new customers with your TV-Commercial at this very moment! Think it can’t get any better than that? Well, then you clearly haven’t heard about our new campaign! Book perfect airings […]

Every marketer should know which channels he’d better use to advertise for his product. But there are so many online portals that it is becoming more and more difficult to measure the customer journey. That’s why marketers should find the best approach that can help them to measure the customer journey to define how their […]

Your business growth depends on your goals you want to achieve. Nowdays the companies want to build trustful customer relationship what is doubtless a very important thing in den digital age. But they don’t phrase specific goals such as the growth of revenue and sales. Their activities on social media won’t bring growning revenue, if […]

In order to do good marketing today, companies need information about their consumers. Especially due to a multitude of marketing channels, it is important to know where the relevant target group is in order to address them in a targeted manner. However, in order to develop a good media planning and a clever marketing strategy, […]

The most important thing every marketer already knows: Direct Response and brand advertising are not the same things. Because the most companies are awared about brand advertising and don’t know about the benefits of direct response. So let us speak about some important rules of direct response advertising: Your spot must generate response Your DRTV […]

When trying assess the return on TV advertising investment it’s important to measure it holistically. You can’t see any interaction effects measuring different marketing channels separately. For every marketer it’s quite necessery to follow the whole customer journey of customers to define effects different marketing channels have on sales. Do customers go to the website […]

Do you have a small business or perhaps has your company never advertised on TV? Would you like to convence your consumers of your product and to grow your revenue? Do you want to spend not too much money for TV advertising? So we have a great solution for you. Direct response TV advertising is […]