Unique Advantages of Radio Advertising

Radio is a timeless medium used across the world and across generations. And this regardless of gender, age, level of education, etc. But this fact is often overlooked or ignored by many marketing decision makers in companies. It is a great pity, after all, the advantages of radio advertising can achieve a very high reach […]

How to Create Successful TV Campaigns

Successful TV campaigns can heavily impact brand image and long-term growth success. But it’s not always easy to unterstand how companies achieve excellent results in their TV advertising. Indeed there are only some small things companies are supposed to consider to have a success with their TV advertising. It’s definitely out of the question and […]

Print Advertising: Proven Impacts to Drive Results

There is no doubt that print advertising has many advantages. ZMG Zeitungsmarktforschung Gesellschaft, for example, found out in its study that “no other advertising medium is used as attentively as the newspaper”. The advertising effect of marketing measures in print media can be correspondingly high. It is therefore generally worthwhile for you as an advertiser […]

Secure Yourself a FREE TV Commercial!

Looking to optimize your existing marketing budget or test the impact of a data-driven TV campaign? Act now for chance to win a FREE TV Commercial to spread brand awareness and gain new leads! Think it can’t get any better than that? Well, then you clearly haven’t heard about our new campaign! Book perfect airings […]

Why Marketing Attribution Is Important

Every marketer should know which channels performs best to advertise in consumer conversions. But there are so many online portals that it is becoming more and more difficult to measure the customer journey. Marketers should find the best approach to marketing attribution to track and measure the customer journey to better understand the route to […]

Grow Your Brand With Strong TV Marketing Strategies

Your business growth depends on your goals you want to achieve. Nowadays companies want to build trustful customer relationship what is doubtless a very important thing in den digital age. But they don’t phrase specific goals such as the growth of revenue and sales. Their activities on social media won’t bring growing revenue, if companies […]

Why You Need to Incorporate TV Attribution Now

To exceed in marketing nowadays, companies need constant, up-to-date information and audience insights about their core demographic. It’s especially important to have an overview of and be able to track the customer journey in order to target and retarget consumers throughout the entire purchase funnel. One example of doing this would be through TV Attribution, […]

Direct Response Marketing: How to Achieve Business Growth

Direct Response Marketing and Brand Advertising are not the same thing. Because the most companies are aware about brand advertising and don’t know about the benefits of direct response. Key guidelines and advertising tactics for direct response marketing include: Your spot must generate response Your DRTV Ad must be able to attract your audience’s attention […]

4 Ways How to Achieve High ROI With TV Advertising

When assessing the return on investment [ROI] of TV advertising, it’s important to measure it holistically. You can’t see any interaction effects measuring different marketing channels separately. For any marketer, it’s necessary to follow and track the entire customer journey to generate insights on consumer conversion per marketing channel. Is website traffic and increased product […]

DRTV Advertising: How and Why It’s Effective

Do you own or work at a small to medium-sized enterprise looking to test new marketing channels? Would you like to build brand trust and increase revenue without spending an excessive amount on advertising? DRTV advertising is a great solution for you! DRTV (Direct Response Television) offers a plethora of benefits for marketers. See below […]