3 Unexpected Uses of Offline Marketing

For decades, technology has made our lives easier. However, maybe you can agree that technology is sometimes a pain when it comes to marketing your business. Some days, it feels like your company is on the top of the world – reaching the right people. While other days, it seems as though you’re hearing crickets. It’s quite frustrating – especially after spending hours creating email campaigns, social media content, and videos. We totally understand just how much your patience is wearing thin. 

But guess what?

You don’t have to stay trapped on an online content hamster wheel forever. And you certainly don’t have to battle the algorithms of the world or stretch out thousands of more dollars for social media ad campaigns. You can do things differently or simply get back to the basics with customer centric offline marketing campaigns. Now, you’re probably wondering “Why offline, when online marketing has an instant impact?” 

Well, simply put: 

Offline marketing is a sure-fire way to build a unique trust factor with your target audience. 

This is just one reason why drtv.agency works with clients to create a greater impact in the world of TV, print, radio, OOH, and more! Now, you’re wondering, “Sounds cool, but what about analytics?” 

We believe most people are resistant to offline marketing because of the thought of not being able to see traditional analytics. However, offline marketing campaigns are still strategically measured and tracked. This allows your company to always stay on top of “what’s working” and “what’s not working”.

Essentially, when it comes to offline marketing campaigns, data is golden for our staff at the drtv.agency. We infuse all of our clients’ campaigns with strategy, creativity, and a holistic marketing plan that is specific to their unique brand DNA. 

This ensures strong campaigns for: 

  • Consumer Journey & Media Strategy 
  • Planning & Media Buying 
  • Analysis & Optimization 

Over the years, drtv.agency has seen incredible benefits from partnerships with powerhouse clients. These benefits include better targeting and long-term results. Additionally, there are a few more reasons why you should consider offline marketing campaigns to scale your business. Let’s dig into these: 

  1. Getting in Front of an Attentive Audience 

How many times have you scrolled social media, Pinterest, or a general news site – and suddenly you see an attractive ad?

But suddenly, you’re distracted by something else. That ad you eyed for 1.5 seconds is non-existent from your brain now. Offline marketing does the opposite. It captures an attentive audience – whether it’s on TV, print, or radio. 

Think about it:

People are already in a focused mindset, so if something interesting crosses their path, they’re more likely to pay close attention than continue to mindlessly scroll on their device. 

  1. Heightened Credibility 

Yes, you can showcase your credibility online. 

However, you’re changing the game when someone can actually see or touch your marketing campaign outside of the virtual world. Instead of bookmarking your content for future use or reference, people react totally differently to a marketing asset that’s in their mailbox. If it’s interesting to them, they’re more likely to keep in plain sight, so they can take action sooner rather than later. 

  1. Reaching an Untapped Audience 

Contrary to popular belief, not all the movers and shakers are cruising social media or the internet all day. They’re out making in-person connections or they simply don’t have time to be bogged down in the social media noise. Either way, it’s important to know that some or most of your audience isn’t actually online. You could be missing the mark when it comes to reaching more of the right people. This is why offline marketing campaigns are such an asset for many of our clients. 

Why Now? 

Ask yourself this: “What are the possibilities if my company positions itself in totally different mediums than our competitors?” 

We can confidently tell you that the possibilities are endless if you show up offline. 

Increased brand awareness isn’t solely a reward for showing up online. Offline marketing is in fact more than capable of reaching more of the right people in your audience. 

Does this mean you should ditch online marketing campaigns altogether? 

Nope, you don’t have to. 

Your company can make offline and online marketing campaigns work together for an increased impact. However, at the end of the day, data-driven offline campaigns have a bigger impact – especially if your goal is to position yourself as a go-to authority in your market. 

Quick Recap 

Offline marketing campaigns are the catalyst for helping you: 

  • Get in front of an attentive audience
    • No distractions are present in offline marketing.
  • Ramp up more credibility
    • Offline marketing campaigns increases the know, like, trust factor 
  • Reach an untapped audience 
    • Everyone in your audience isn’t on social media or online for hours during the day. 

Now that you know the advantages of offline marketing, get in touch to see how we can boost your growth. 

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