Marketing Calendar 2022: Events you should pay attention to

2022 is just around the corner but what is worth even more attention for marketers? To pull out the marketing plan and strategy for the new year. A good planning could not be successful without the consideration of important events throughout the year. Campaigns which are launched during certain important events of the year not only helps brands to engage the target audience, but also build trust and loyalty.

In case you do not want to miss some of the important dates to plan your marketing campaign in advance for the following months in 2022 make sure to keep on reading, because here is THE list of relevant events not only in Germany but Internationally that were collected from the most popular Marketing Calendars from Twitter & Mailjet:

January:

  • January 1: New Year’s Day
  • January 6: Epiphany
  • January 8: Winter Sales (European countries)
  • January 17: Australian Open (Tennis tournament)
  • January 28: Data Protection Day

February:

  • February 1: Chinese New Year
  • February 2: Candlemas
  • February 4: 2022 Winter Olympics Opening Ceremony

Beijing 2022 COVID-19 measures: ′bubble′ system for athletes and no  overseas fans | Sports | German football and major international sports  news | DW | 30.09.2021

(Source of image: DW)

  • February 10:  Berlinale (Berlin International Film Festival)
  • February 14: Valentine’s Day
  • February 13: Super Bowl LVI
  • February 28: Carnival Monday (Rosenmontag)

March:

  • March 1: Mardi Gras (Fasching)
  • March 4: 2022 Winter Paralympics Opening Ceremony
  • March 8: International Women’s Day

(Source of image: https://www.internationalwomensday.com/Missions/15645/Help-spread-the-ChooseToChallenge-message)

  • March 17: St. Patrick’s Day
  • March 31: International Transgender Day of Visibility

April:

  • April 1: April Fools’ Day
  • April 2: Start of Ramadan
  • April 15: Easter Friday
  • April 17: Easter Sunday
  • April 18: Easter Monday
  • April 22: Earth Day

May:

  • May 1: May Day
  • May 2: Eid al-Fitr (End of Ramadan)
  • May 8: Mother’s Day
  • May 14: Eurovision Grand Final

Eurovision Song Contest 2022 findet in Turin statt - DWDL.de

(Source of image: DWDL)

  • May 16 – June 5: Roland-Garros (French Open)
  • May 18: UEFA Europa League Final
  • May 21: DFB-Cup Final (DFB-Pokal)
  • May 26: Father’s Day
  • May 28: UEFA Champions League Final

 June:

  • June 1: May Day
  • June 2: UEFA Women’s Champions League Final
  • June 27: Wimbledon

July:

  • July 1: Tour de France
  • July 6 – 31: UEFA Women’s Euro 2022
  • July 24 – 30: Women’s Tour de France
  • July 28: Women’s DFB-Pokal Cup final

August:

  • August 4-6: Wacken Open Air
  • August 5: Bundesliga 2022-23 season
  • August 10: Start of Back-to-School Season

Fall 2020 Back to School Checklist

(Source of Image: https://www.lebonheur.org/blogs/practical-parenting/fall-2020-back-to-school-checklist)

  • August 29: US Open

September:

  • September 17: Oktoberfest
  • September 20: German World Children’s Day

October:

  • October 3: Germany Unity Day
  • October 24: Diwali / Deepavali
  • October 31: Halloween

November:

  • November 1: All Saint’s Day
  • November 21: Start of FIFA World Cup (Men)
  • November 24: Thanksgiving
  • November 25: Black Friday

A Brief History of Black Friday | Mental Floss

(Source of Image: https://www.mentalfloss.com/article/31581/brief-history-black-friday)

December

  • December 18: Start of Hanukkah
  • December 24: Christmas Eve
  • December 25: Christmas Day

Tips for Interfaith Families Celebrating Hanukkah ...

(Source of Image: https://www.kveller.com/article/tips-for-interfaith-families-celebrating-hanukkah-christmas/)

  • December 26: Boxing Day
  • December 31: New Year’s Eve

As soon as the right marketing strategy and appropriated promotion is decided, the next crucial step is to pick up right making channels and prepare the matching message for each medium. For many marketing experts, it is recommended to go with the omnichannel-strategy for those marketing promotions based on special dates, since this type of multi-channels approach would not only leverage the engagement of the audience in a different way but also offer opportunities for upselling and cross-selling.

If you still wonder which channels would be a best fit for your campaigns, check out our tips to create successful TV campaigns, Outdoor advertising campaigns , or Audio campaigns.

Interested in creating the best media mix for your campaign? Contact us today!

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