Frequency Capping and Advanced TV Advertising: How To Avoid Ad Repetition

Advanced TV advertising is a booming industry with terms like ATV, CTV, and OTT quickly taking on household names. As more consumers are making the shift towards streaming and Internet-based services, advertisers have been close to follow. According to eMarketer, this rapidly expanding landscape is forecasted to see an upward trajectory in ad spending growth […]

Quick Commerce: The Next Generation of E-Commerce

It’s no secret consumers are increasingly valuing speed and convenience when it comes to digital shopping. There’s a constant pursuit for effortless ordering with next to no expendable energy on the customer’s end. The COVID-19 pandemic further ignited consumer demand for fast and simple delivery, thus catapulting the expansion of quick commerce to markets around […]