What Squid Game Can Teach Us About Shoppable Content

Since the rollout of Smart TV’s and rise of streaming services, the gap between digital and offline marketing continues to shrink. These technological advancements have spawned a new approach to reach consumers to increase conversions: through shoppable content. Shoppable content has become the convergence between media and commerce, and is paving the way for a […]

Four Q4 2021 Marketing Trends to Look Out For

As the world begins to lift restrictions and welcome free movement again, marketers will yet again need to readjust their strategies to remain resilient and top-of-mind with consumers. Below are four Q4 2021 marketing trends to strengthen your marketing strategies: 1. Visual Content The idiom “a picture is worth a thousand words” holds exceptionally true […]

How to Execute an Awesome Audio Ad Campaign

Audio content has been around for decades and remains very relevant today. Whether consumed via traditional or online radio, podcasts or apps, audio formats continue to evolve and stay afloat with consumers. What some marketers may perceive as a limiting platform, others are able to see audio advertising for its true potential: a unique medium to activate […]

Frequency Capping and Advanced TV Advertising: How To Avoid Ad Repetition

Advanced TV advertising is a booming industry with terms like ATV, CTV, and OTT quickly taking on household names. As more consumers are making the shift towards streaming and Internet-based services, advertisers have been close to follow. According to eMarketer, this rapidly expanding landscape is forecasted to see an upward trajectory in ad spending growth […]

Quick Commerce: The Next Generation of E-Commerce

It’s no secret consumers are increasingly valuing speed and convenience when it comes to digital shopping. There’s a constant pursuit for effortless ordering with next to no expendable energy on the customer’s end. The COVID-19 pandemic further ignited consumer demand for fast and simple delivery, thus catapulting the expansion of quick commerce to markets around […]

Outdoor Advertising: 8 Best Practices For a Great Campaign

Online marketing may be the leading marketing trend nowadays, but outdoor advertising is a force to be reckoned with. Indeed, the traditional ad medium has existed across centuries and still stands the test of time. The evidence on OOH impact and reach potential is clear. According to a recent Nielsen study, 90% of U.S. adults […]

Maximize TV Ads With “Test, Learn, Grow” Approach

Consumer viewing habits are constantly evolving and the methods in which advertisers reach their target audiences are, as well. Despite these changing habits, TV still remains a valuable advertising tool. As previously discussed, TV ads have a clear purpose: to drive brand awareness, build customer loyalty, and generate new leads. TV mustn’t strictly be linear […]

How to Advertise Thoughtfully on Mother’s Day

Mother’s Day, an internationally recognized occasion to honor the mothers in our lives, is also one of the most commercialized holidays in the world. Last year alone, US consumers spent $26.7 billion on Mother’s Day gifts, an increase of nearly $2 billion from the year prior. According to the National Retail Federation’s (NRF) annual survey, […]

Podcasting: The Next Great Advertising Frontier

It’s no secret podcasting is a booming medium. Nowadays, everyone has that friend who’s decided they definitely want to start a podcast or another whose conversational topics are sourced exclusively from podcast episodes, oftentimes starting with, “I was listening to a podcast the other day…” The numbers bear out: research from eMarketer suggests 106 million Americans– nearly ⅓ of […]

The Unique Advantages of Radio Advertising

Radio is a timeless medium used across the world, generations, and demographic lines. Regardless of gender, age, or education level people love radio–but this fact is often overlooked by marketers. The advantages of radio advertising are that they can achieve high penetration in key target groups and significantly increase brand awareness and trust. Marketers are […]