Quick Commerce: The Next Generation of E-Commerce

It’s no secret consumers are increasingly valuing speed and convenience when it comes to digital shopping. There’s a constant pursuit for effortless ordering with next to no expendable energy on the customer’s end. The COVID-19 pandemic further ignited consumer demand for fast and simple delivery, thus catapulting the expansion of quick commerce to markets around […]

Outdoor Advertising: 8 Best Practices For a Great Campaign

Online marketing may be the leading marketing trend nowadays, but outdoor advertising is a force to be reckoned with. Indeed, the traditional ad medium has existed across centuries and still stands the test of time. The evidence on OOH impact and reach potential is clear. According to a recent Nielsen study, 90% of U.S. adults […]

Maximize TV Ads With “Test, Learn, Grow” Approach

Consumer viewing habits are constantly evolving and the methods in which advertisers reach their target audiences are, as well. Despite these changing habits, TV still remains a valuable advertising tool. As previously discussed, TV ads have a clear purpose: to drive brand awareness, build customer loyalty, and generate new leads. TV mustn’t strictly be linear […]

How to Advertise Thoughtfully on Mother’s Day

Mother’s Day, an internationally recognized occasion to honor the mothers in our lives, is also one of the most commercialized holidays in the world. Last year alone, US consumers spent $26.7 billion on Mother’s Day gifts, an increase of nearly $2 billion from the year prior. According to the National Retail Federation’s (NRF) annual survey, […]

Podcasting: The Next Great Advertising Frontier

It’s no secret podcasting is a booming medium. Nowadays, everyone has that friend who’s decided they definitely want to start a podcast or another whose conversational topics are sourced exclusively from podcast episodes, oftentimes starting with, “I was listening to a podcast the other day…” The numbers bear out: research from eMarketer suggests 106 million Americans– nearly ⅓ of […]

The Unique Advantages of Radio Advertising

Radio is a timeless medium used across the world, generations, and demographic lines. Regardless of gender, age, or education level people love radio–but this fact is often overlooked by marketers. The advantages of radio advertising are that they can achieve high penetration in key target groups and significantly increase brand awareness and trust. Marketers are […]