COVID-19 is changing this year’s Black Friday.

Black Friday is one of the most important shopping days worldwide. Started in the US, the event grows in popularity year over year until now. In 2020, Black Friday takes place on November 27th.

During the day, you can find many offers on products from different brands.  Sales will be taking place both in stores and online, with discounts of up to 70% like the last years, But how will it be a black friday in the  middle of a  global pandemic? 

How it will look?

We are only a few days away from entering in the 2020 holiday shopping season and the COVID-19 pandemic continues to cause uncertainty  for everyone  .

For obvious and clear reasons, it’s impossible to think that companies (or governments) will allow huge crowds for Black Friday 2020  (like last years before corona)

Laws are different across the globe at this moment, but there’s a consensus that in-store Black Friday sales will look different this year for the awareness of not spreading the virus.

Black Friday’s impact will also depend on the economic situation in specific countries since the COVID-19 outbreak, each country have adopted different economic strategies in dealing with lockdown

Sales in COVID

It’s becoming clearer for retailers and customers that Black Friday is the on-line retailer’s day, taking sales away from the High Street and out-competing their multichannel. November’s month-on-month growth of 40% is the highest recorded by the IMRG Capgemini e-Retail Sales Index since it launched 15 years ago. 

The sales made via smartphones have grown 97% year-on-year and now account for a record 32% of all ‘mobile commerce’ sales. Sales made via tablet computers grew year-on-year by just 12% during the same period, a record low for the devices.Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce. This black friday with a global pandemic helps the ecommerce industry to grow and get more power. E commerce is growing at a steady rate all over the globe, experts predict that retail ecommerce sales will reach $4.13 trillion in 2020. And It is expected that by 2040, 95% of all purchases will be via ecommerce.

To help stop the spread of coronavirus, retailers are required to comply with several safety rules. Some of these include frequently disinfecting surfaces, removing product testers, closing the fitting rooms, requiring face masks, maintaining social distancing, adhering to occupancy levels, testing body temperature, providing disposable gloves, offering contactless payments and so on. These regulations paint a different picture to the crowded madness we have come to know in-store on Black Friday.

The customer journey

 We live in a new  normal, now we are more aware of our personal space, cleaning our hands and using protection for our mouths in public spaces,  in  work, depending on which country you live.  Today’s at-home lifestyles mean grown-ups are buying stuff in the backyard on their smartphones,  at the couch and everyone is scrolling handheld devices in front of the TV on a regular basis. That’s why recent shifts in consumer behavior have forced many ecommerce retailers to rethink their strategies – and Black Friday weekend is no exception.

 It’s important to understand the new behaviors of the customers with a pandemic in the middle of a black  friday, so how can we approach customers correctly to make them feel comfortable with this  new way of shopping considering also the possibility of another  lockdown coming? Having Tv ads can help people to be more aware of your brand, to reach your audience and Helping to stay in the mind of shoppers. If you  want to increase your sells for black Friday and Christmas Sales, contact us.

If you feel like getting  creative and inspired, Here is a list of 10 best black friday ads of all time

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