Radio advertising: Why is it worth it?

Nowadays people like to listen to radio very much. And this regardless of gender, age, level of education, etc. But this fact is often overlooked or ignored by many marketing decision makers in companies. It is a great pity, after all, radio advertising can achieve a very high reach in the target group, which would […]

The factors of advertising impacts: How can companies create a successful TV campaign?

A good TV campaign can have a huge positive impact on image and revenue of every company. But it’s not always easy to unterstand how companies achieve excellent results in their TV advertising. Indeed there are only some small things companies are supposed to consider to have a success with their TV advertising. It’s definetely […]

When is print advertising relevant to my business?

There is definitely no doubt that print advertising has many advantages. ZMG Zeitungsmarktforschung Gesellschaft, for example, found out in its study that “no other advertising medium is used as attentively as the newspaper”. The advertising effect of marketing measures in print media can be correspondingly high. It is therefore generally worthwhile for you as an […]

Promotion: Secure yourself one of three free TV-Commercial!

Optimize your existing Marketing budget! Or, you can try data driven TV campaigns as an autonomous new customer acquisition marketing channel. You could potentially gain new customers with your TV-Commercial at this very moment! Think it can’t get any better than that? Well, then you clearly haven’t heard about our new campaign! Book perfect airings […]

Why marketing attribution is so important for your advertising

Every marketer should know which channels he’d better use to advertise for his product. But there are so many online portals that it is becoming more and more difficult to measure the customer journey. That’s why marketers should find the best approach that can help them to measure the customer journey to define how their […]

Why your marketing strategy should include TV advertising

Your business growth depends on your goals you want to achieve. Nowdays the companies want to build trustful customer relationship what is doubtless a very important thing in den digital age. But they don’t phrase specific goals such as the growth of revenue and sales. Their activities on social media won’t bring growning revenue, if […]