Data-driven offline campaigns, we make them measurable and optimisable.

About us

Our long experience with digital brands and leading e-commerce companies makes us the best partner when it comes to data-driven offline campaigns such as TV, print, radio and OOH.

We achieve outstanding campaign results for our clients through optimal strategy development and planning, high-quality production and target group-focused media purchasing.

Our service offer is rounded off by our revolutionary and in-house developed customer journey attribution tool attributy™, which enables us to constantly analyse the performance of media campaigns and to optimise them to the optimum.

Services

Strategy & Creation

We are happy to support and advise you in strategy development, in the creative process and subsequently in production.

The most important aspect: How and where can you reach the target group most effectively?

For us, the development and creation of the creation is per se to be seen as a holistic process in which we constantly take into account both the strategy and the objective with our data-driven approach.

Planning & media purchasing

Our extensive network and our many years of experience in purchasing media enable us to achieve extraordinary conditions.

We are able to control the success of campaigns already during the media planning phase and know the challenges of digital brands and e-commerce companies in managing offline campaigns (TV, print, radio and OOH) not only data-driven but also with a focus on performance.

Analysis & Optimization

The focus of our work is the data-based and algorithm-controlled optimization of offline campaigns. In doing so, we consider the entire customer journey and allocate the budget of all marketing channels accordingly.

Thanks to our tracking technology attributy™, which uses a variety of factors to influence the advertising impact for forecasting accuracy, we can – taking into account all online channels and the customer life time value – optimally control and optimize offline campaigns. This enables us to continuously analyze and identify KPIs that fit the strategy.

Clients

References

Jörg Schaible Director Performance Marketing

Fahrrad.de

DRTV is our strategic partner for performance marketing. We value their proactive customer support, real-time reporting and intelligent ways to optimize our campaigns.

Tim Ehling Managing Director

Pickawood

With TV advertising, we can significantly reduce our costs, which gives us a high ROI.

Outstanding work! We will continue and expand our cooperation.

Gemma Comabella Managing Director

Made.com

On behalf of Made.com, I'd like to thank our marketing growth partner DRTV.Agency for their great contribution to our revenue growth. We look forward to continuing to work with this highly motivated team.

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